- Online Marketing
Another study that shows advertising dollars being directed digitally.
When it comes to online entertainment, online video in particular has become recognised as a powerful format for both communicating online and providing an enhanced online experience, with advertising becoming the key source of revenue for online entertainment providers.
Around 15% of overall worldwide advertising spending will be directed towards digital media channels in 2011, according to BuddeComm.
Even though the economic downturn initially impacted upon the growth of overall advertising spending; in 2011 there are signs of recovery with online advertising continuing to grow and the ever popular TV advertising rebounding.
The rise of digital media channels has placed much pressure upon the traditional media and entertainment outlets in recent years, the firm said. This, combined with an economic downturn, has led to much unrest in the media sector. The digital media companies are the clear leaders however, but to a certain extent there will be parallel developments: one driven by digital TV, using the traditional broadcasting networks; and one driven by broadband using new fixed and mobile telecoms infrastructure.
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