- Online Marketing
Part of my job consulting with small and medium sized business about online advertising programs, looking at the big picture of the online marketing program is always something we talk about. I have always been a very big advocate of being listed as many places an you can (yelp.com, Dexknows.com, superpages.com, yellowpages.com, google places, yahoo local, etc). Google Trends combined with rising costs in online directories have made me start to take a hard look at how to advise my clients. If you look at the graph below you can see overall usage returning to levels of 2004, below in some cases.
With internet usage growing every day, the usage of destination directory sites showing opposite trends it’s hard to predict the usage in 2015 or even 2020. Most directory publishers would have you believe the opposite, but Google trends shows contrary information. With rising costs of online directories coupled with diminished usage, please do the research and make the best decision you can based on that information.
If you would like more information on the article you just read please contact Chris directly at 720.427.3707
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